XML
Title :

'Oiling the wheels of social life' : myths and marketing in Champagne during the Belle Epoque

Author :
GUY, Kolleen M. ;
Publication year :
1999
Language :
English ;
Abstract :
Before World War I, champagne became a subject of mass culture, a centerpiece of bourgeois society invested with symbolic capital that paid enormous dividends to the wine-producing community of Champagne. The merchant-manufacturers, or négociants, in the department of Marne were in a unique position to profit from cultural attitudes about champagne and its consumption. The négociants needed to understand and communicate effectively with their audiences in order to sell their product to the relatively select customers in Europe and the United States who could afford it. In this article, Guy characterizes turn-of-the century marketing trends by analyzing bottle labels entered 1859-1902 into the public trademark register (Archives départementales de la Marne in Châlon-en-Champagne) as well as surviving promotional pamphlets and posters. ;
Pagination/Size :
7 ill. ;
Topic :
530 - BIBLIOGRAPHIE D'HISTOIRE DE L'ART ;
French keywords :
Affiche ; Champagne ; Champagne (FRA) ; Châlons-en-Champagne (FRA), Archives départementales de la Marne et d ; Estampe ; Etiquette ; France ; Marketing ; Pamphlet ; 1800-1900 ;
Descriptors :
Champagne ; Champagne (FRA) ; Châlons-en-Champagne (FRA), Archives départementales de la Marne et d ; France ; Marketing ; Pamphlets ; Posters ; Prints ; Wine labels ; 1800-1900 ;
Document type :
Article ;
Source :
French historical studies, 1999, 22, 2, spring
INIST identifier :
24969019 ;
ISSN :
ISSN 0016-1071 ;
Provenance :
Bibliographie d'Histoire de l'Art ;
Publisher :
Society for French Historical Studies, South Orange, NJ
Publisher country :
UNITED STATES ;